If you’ve set up a website or blog, you would certainly want to feature in the search engine results, surpassing your competitors. You can accomplish this either through organic means, that is, by SEO or through paid advertising. An online marketing company should be adept at creating a right mix of SEO techniques and paid advertising, in order to reap maximum benefits in terms of visibility and search engine ranking (SER).
Though SEO is crucial for long-term success in the online space, many consider it as a threat to the thriving paid advertising business. It’s true that Pay Per click (PPC) ads may grant you the quick, initial visibility required to kick-start a new online marketing campaign. However, for lasting success and to expand the customer base, SEO is a must.
PPC may fetch traffic to your website very quickly, but SEO will get you sustained traffic. On an average, organic search results garner 8.5 times more clicks than paid ads. An SEO campaign adds value to your websites or blogs, whereas PPC acts more like a quick marketing tool. An online marketing company that focuses more on SEO than paid advertising is likely to be registered in the visitor’s memories for long.
The cost accrued on pay per click (PPC) advertising is much more than that on SEO techniques. Since paid ads have a risk of quick account depletion due to malicious competitor clicks, they’re more likely to fail in producing true, positive results.
If you’re setting up an online marketing campaign for a Mumbai-based website, you need to invest your money not just in paid ads but also look out for an SEO company in Mumbai that carves out a smart strategy to produce your website in organic search results.
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